In this article, we will explain the importance of SEO marketing, what it is, and how it can benefit your business.
With so many marketing strategies available, knowing which ones are best for your particular business can be challenging. Before deciding how to allocate your marketing budget, you must learn the various strategies available, especially one of the most important – search engine optimization (SEO).
One of the most effective marketing strategies is SEO. But both business owners and marketing executives often wonder the same thing: What exactly is SEO marketing, and how does it work?
What is online SEO marketing?
SEO is one of the most popular marketing strategies available, and for a good reason – it works extremely effectively.
Even if it takes a few months before the SEO results start to be noticed, it is well worth the wait.
But what is SEO marketing? In short, it can be summarized as follows:
SEO is a procedure to improve a website and its online presence, both on-page and off-page, to improve the ranking in search engines like Google.
When your site ranks high in the search engines, it gets more clicks from the users. The more clicks you get, the more people who look at your website, and the longer they stay on your website, the greater the chance that they will find a product or service that interests them.
And not only that, when your page ranks high, you also get more conversions and higher revenue.
SEO marketing combines on-page and off-page strategies that work together to get the job done.
On-page SEO includes all the changes you can physically make to your website to rank higher. Here are some examples:
- Keywords and implementation
- Content creation
- Page speed optimization
On the other hand, Off-page SEO refers to all strategies to improve your ranking, but not your website. A few examples are:
- Link building
- Marketing on social media
- Email marketing
When you hire an SEO agency to take care of your campaign, they probably use a mix of both on-page and off-page SEO to achieve the best possible results.
5 Reasons Why SEO Marketing Can Change Your Business For Good
It’s no secret that SEO is an effective way to market a business. It can attract leads directly to your website, which means increased revenue for your business – regardless of industry.
The importance of SEO is obvious, but we will take a closer look at why it is one of the best online marketing methods.
1. Thousands of people google every minute.
When you use SEO for your marketing, it means that you market your business to thousands of people – 38,904 every minute, to be exact.
With the help of SEO to market your products and services, offers from your company become available to a wide target group, which means a greater chance of attracting interested customers and making more conversions.
Without SEO, it is not very likely that your target audience will ever see your website and even less buy your products.
2. Many people ignore paid ads
While paid ads can sometimes be a great way to market yourself, a large group ignores the paid ads that come up in the search results.
This means that there is a greater chance that someone will click on your website if it appears organically in a search. Ranking organically means that your website will appear below the paid ads on the results page. You do not have to pay anything to appear organically in a search result, but you do need to have a solid SEO campaign.
3. Businesses apply SEO more than ever
If you want to win over your competitors, SEO is a must. In fact, 61 percent of all companies said that their top priority in 2021 was to improve their SEO campaigns.
This is a high percentage, which means that your company is likely to lag behind if you refrain from SEO campaigns. Your business will be overshadowed by companies that use SEO, and that is why it is essential to have a robust campaign.
4. SEO increases the number of conversions
Compared to traditional marketing, the conversion rate for SEO is exceptionally high.
The conversion rate for traditional marketing strategies is usually 1.7 per cent, while it ends up at 14.6 per cent for SEO. This is a huge difference and highlights why SEO is one of the best marketing strategies available in an excellent way.
5. Local SEO is hugely effective
If you are a local business, you should definitely use SEO in your marketing.
Of users who do a local store search, 88 per cent of them will within 24 hours call or visit the company they found.
The thing is, you need to be visible high up in the search engines for local searchers to find you, and the only way to succeed in this is to use a well-functioning local SEO strategy.
Can you manage your SEO marketing yourself?
There are many moving parts when it comes to SEO. As we mentioned earlier, there are both on-page and off-page SEO, and they are both crucial to how well you succeed with your campaigns.
Many people wonder if SEO is an in-house strategy, and we will answer that question.
It is possible to run an SEO campaign on your own, but be prepared to put in a lot of work if you want to achieve good results.
SEO is not something that takes care of itself; on the contrary, you must constantly stay updated. And what do we mean by that? Read on to see how you can keep up with your SEO campaign and plan a successful SEO strategy.
Constant monitoring of keywords
Keywords are the very foundation of SEO campaigns because they build the content. Finding the right keywords is crucial precisely because they determine the type of content you write and thus also how you rank in Google.
For example, if you choose competitively difficult keywords with high search volume, you will not likely rank on that keyword. If, on the other hand, you choose a keyword that has a lower search volume but for which there is not as much competition, your chances of ranking well increase.
These little nuances are what make it worthwhile to research different kinds of keywords.
And do not forget, you must constantly produce new content to ensure that your website ranks well in the search results, and continuous content means continuous research on keywords.
Consistent content creation
The more content you write, the more keywords you can use, and the more keywords you use, the more opportunities you have to get higher in the search results for your target audience.
Content creation is one of the most important, if not the most important, things when working with your SEO strategy. After all, it is the content that ranks, and therefore it is quite reasonable that you have a solid content plan to follow.
It is also essential that you create different types of content.
Blogs, for example, are perfect for SEO because they involve a constant stream of new content, something that Google loves. But even long-form content, such as 2,000 words or more, is a great way to rank Google.
When you write extensively about a topic in a long article, you show Google that you know a lot about the topic. The more information you write, the more value you give users – another thing that Google advocates.
You also need to make sure your content engages users by adding multimedia such as custom images, videos and infographics. These can help split the content and get your users to stay longer on the page. And not only that, but it can also give your users a generally more enjoyable experience.
When applying a strategy to your website, you must follow up on how well this strategy succeeds, and SEO is no exception to the rule.
When choosing an ongoing strategy like SEO, you need to monitor it to work properly constantly.
Imagine what it would be like if you posted content and never found out how much traffic it drew from the search engines. Without that information, you can never know if your content is targeted to the right audience, if you are using the right keywords, or writing in a way that appeals to your audience.
Therefore, it is imperative that you know how to follow up on how your content works and do these follow-ups often. The information you get by analyzing the content can be helpful when adjusting your campaign to ensure that you succeed.
These three steps are just the tip of the iceberg when it comes to SEO. Many other things must also work, such as link building, management, social media, creating a compelling headline and meta tags, and much more.
Although you can choose to take care of your SEO marketing yourself, we usually suggest that you hire a good SEO agency that does the work for you. When you let a professional know how to take care of your SEO campaign, you are guaranteed to get good results.
Also, keep in mind that SEO takes a lot of time, and unless you have someone in your team who already knows this with SEO, it is a chore that is very time-consuming.
You need to spend time training your new (or existing) employees in SEO, what is required for a campaign, and all it entails. You have to pay for the many tools needed to run a successful campaign, and you may even need to hire new employees.
When you hire an SEO company, you can feel completely at ease. These agencies have professionals with extensive experience in the industry, and you can feel confident that your campaign is in safe hands.
Global Virtual Staff is there to help you with SEO marketing
When it comes to SEO marketing, we know our stuff. We have a team of over 10 marketing specialists who are all experts in their field, so if you are looking for a great SEO agency, we are here for you.
We care about keeping up to date with industry standards, reading the latest industry news and learning the latest strategies to ensure that our customers’ campaigns can be nothing short of successful.
We will be more than happy to hear from you if you would like to collaborate with us for your SEO, PPC, marketing automation, social media or inbound marketing!
Welcome to contact us online to talk to a specialist today!
We are looking forward to transforming your business with the help of SEO marketing!